PIKUNOVFree teardown
How we work

Process.

Four phases from the first teardown to launch and three months of free support after. Friday demo on real data, never a Figma frame. Fixed price before we start, no mid-project surprises. The same way we work on our own products.

/01

Teardown

Duration, 15 minutes, free

Send us your website URL. We spend 15 minutes on it (a Chicago Realtor and an engineer, on the same call) and write back with three to five specific things losing you leads and a rough number to fix. If you want to dig in, we book a 30-minute call to walk through your market and what you actually need. No slides, no upsell, no commitment.

/02

Scope and architecture

Duration, 1 week

Written scope and an architecture document before a line of code. MLS feed choice (MRED for Chicagoland, regional alternatives for downstate or out of state), AI features in scope, CRM integration (Follow Up Boss, Lofty, KvCORE, your own, or none). You sign off. The fixed price for the build locks here, no surprises after.

/03

Build, Friday demo

Duration, 3 to 6 weeks

Sprint cadence. Every Friday you get a working demo on real data: real MLS listings, your real neighborhoods, your real branding, not a Figma frame. You can change direction between sprints without blowing the budget. Mobile-first because most of your buyer traffic is on a phone, especially after 6pm and on weekends.

/04

Launch, three months of support, optional retainer

Duration, ongoing

We deploy to your infrastructure or ours, set up monitoring, hand over with documentation and a runbook your assistant can follow. Three months of support included. Bugs on us get fixed for free, no negotiation. An optional retainer after that, for when the roadmap will not sit still (new neighborhood pages, new AI features, MLS changes, the chat needs to learn the new Naperville school boundary).

Live in 3 to 6 weeks

Site losing leads? We can show you in 15 minutes.

Send your URL. We send back three to five specific things on your site that are losing leads, plus what a rebuild would cost. Free, no deck.

Reply within one business day