Alex Pikunov, Chicago real estate analyst with $250M of commercial portfolio behind him. Dmitry Zorin on engineering. Same two people on every call.
Most Chicagoland realtor sites are a brochure. Buyer lands, sees nothing, leaves for Zillow. Seller asks for a valuation, sees nothing, leaves for Zillow. We put a real MRED feed on your site, an AI chat that knows the difference between Wicker Park and Bucktown, a CMA your sellers can run from any Cook or DuPage address, and a Power BI dashboard that finally tells you which lead source actually pays back.
From the last 30 realtor sites we reviewed in Chicagoland and surrounding markets. The same eight gaps every time, no exception.
Buyer types 'three-bed in Lincoln Square under 600, walking distance to the Brown Line, decent tier 2 school' and the right listings come back. Not dropdown filters where you have to know the bedroom count and price slider before you start. MRED feed underneath, refreshed every 15 minutes.
Chat widget on every page, trained on the Chicagoland neighborhoods you actually work. Knows CPS tier boundaries, suburban school district splits, Cook County tax basics, the Illinois Disclosure Report, your closing process. Captures leads at 2am. Hot ones come to your phone. Cold ones can browse without you stepping in.
Optional. AI answers when you cannot, figures out if the caller is a buyer, seller, vendor or just selling SEO. Schedules showings against your calendar and texts you a one-line summary with the call recording. The 7pm missed call stops being a lost lead.
One-page CMA, your branding, generated in 30 seconds from any address in Cook, DuPage, Lake or Will. Pulls comps from MRED, includes the neighborhood absorption rate, suggests a list price band. The 'how much is my house worth' search turns into a seller lead in your CRM, not a lead for Zillow.
Every form, chat or CMA request runs through intent scoring. Hot pings your phone within seconds. Cold goes into a drip you actually wrote, not a generic one we sold you back. Nothing sits in your inbox until Monday morning.
No hourly billing, no surprise overruns. Fixed price agreed in writing before we start. Audit cost rolls into build if you go ahead.
Best for, Solo agent on WordPress, Wix or Squarespace, wants to stop bleeding after-hours leads without a full rebuild
Best for, Top-producing solo agent or small team (1 to 4 agents) on $150k+ GCI, ready to look different
Best for, Broker-owner sick of paying $2k a month per seat to KvCORE or Lofty
Power BI dashboard plugged into your CRM, MLS activity, Google Analytics and ad spend. ROI per lead source, funnel from inquiry to close, A/B tests, cohort analysis. Built by a Google-certified BI analyst
AI answers when you cannot, screens buyer vs vendor, schedules showings on your calendar, texts you a summary
Ongoing work after launch. New features, new neighborhoods, MLS changes
Happy with your CRM? Keep it. We build the site around it, push leads into it, fire drip campaigns from it. We do not sell CRMs, that is not our line of work. Our job is the public-facing website your CRM does not give you.
Same for MLS. If your brokerage already gives you an IDX feed, we plug into it. If not, we set up MRED access from scratch and walk you through the broker paperwork.
Currently a Business Analyst at a global commercial real estate firm in Chicago, building Power BI dashboards on Power Query and DAX for Finance, Safety, Operations and HR on a Fortune 50 account. Earlier in his career, Commercial Credit Analyst at NorthSide Community Bank where he managed a $250M commercial real estate loan portfolio and presented financial modeling, market and risk analyses to the loan committee on multi-million dollar lending decisions. Google-certified in Advanced Data Analytics and Business Intelligence. Five-plus years building the BI infrastructure at Wisme. Magna Cum Laude in Accounting and Finance, UW-Parkside.
15 years building products. Two AI products of his own are running in production: wisme.app and mind-forge.org. The same stack and the same on-call discipline goes on your realtor site, with evals in CI and a real dollar tracker on token spend. AI that books showings and pulls CMAs, not AI that chats about doing it. Runs Zorin Lab, the engineering side of this partnership.
Send your URL. We send back three to five specific things on your site that are losing leads, plus what a rebuild would cost. Free, no deck.
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